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Wellness

Don’t Fall for Enticing “Health Halos”

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Modern marketing is well schooled in the art of manipulation and enticement. In fact, marketing is a science in which companies learn how best to TRICK customers into buying their products. Everything from colors to wording to size to packaging is well thought out and tested. One of the latest trends is "socially responsible" marketing. For example, you might see a cereal that promotes 100% who...
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